CONTENTS: Making Money Writing Newsletters

ARE YOU THE NEWSLETTER TYPE?

Chapter 1: THE MARKET FOR NEWSLETTER SERVICES
Here’s where you come in
Categories of newsletters
Choosing your specialty
How to become an expert
Target markets for design-only services

Chapter 2: DEVELOPING YOUR “MENU”
Steps of newsletter production
Newsletter set-up
Producing each issue
Additional services
Benefits of set prices & policies
Increase profits with set prices
Payment policies

Chapter 3: SETTING UP SHOP
Naming your service
Investment needed
Putting your money to good use
Where to draw the line on the extras
Do you need a fancy office?
What your local government needs

Chapter 4: LOW-COST & NO-COST ADVERTISING
Your business card
Networking
Fishing from the “ex-employer” pond
Masthead listings
Your own newsletter
Yellow pages listing
Sending free critiques
Sales letters
Seminars & Workshops
Public speaking
Publicity
Articles for local or national publications
Working for free or reduced prices
Car signs
Volunteering
Word-of-mouth referrals

Chapter 5: FINDING GOOD CLIENTS
Screening clients
Selecting flexible clients
Selling your service
Quoting on the job
Client agreements
Keeping your clients
Taking care of your problems quickly
Extra work from clients

Chapter 6: ORGANIZING FOR MAXIMUM PRODUCTIVITY
Managing the time gremlin
Setting up an editorial board
Systematized content collection
Follow-up forms
Internal organization
How to use job envelopes
Invoice often, invoice quickly
Personal time management
Boss in a book

Chapter 7: FINDING GOOD & COST-EFFECTIVE VENDORS
Weeding out the duds
Price is still a factor
Clarifying copyright ownership
Maintaining good vendor relations

Chapter 8: ADJUSTING TO BUSINESS FLUCTUATIONS
First, the not-so-good
But it’s usually not the economy
When the boom is BOOM
Adjusting to your own fluctuations

Chapter 9: SOURCES OF FUTURE GROWTH
Handling burnout
Push the edges out
Get online
Franchised newsletters
Subscription newsletters
Wonders of technology
A final tip for free promotion

Appendix of Resources
Index

LIST OF FIGURES / WORKSHEETS:

Chapter 2
Steps of newsletter creation
Description of services
Objectives worksheet
Content worksheet
Budgeting worksheet
Common sizes
Name the newsletter worksheet
Available typefaces
Bulk mailing form
Sample price list
Payment policies

Chapter 3
Equipment necessities
Equipment extras
Equipment borrowing or renting sources
Tips for equipping an office

Chapter 4
Sample client list
Fold-over business card
Masthead listing
The first Newsletter News
The second newsletter News
Flyer-style newsletter
Postcard-style newsletter
Directory listing
Newsletter critique
Sample sales letter
Business magazine publicity
Business journal publicity
Car sign

Chapter 5
Client screening checklist
Sales presentation checklist
Quotation form
Sample contract
Ways to save money
Copyright assignment

Chapter 6
Editorial schedule
Project schedule
Reporter form
Interview form
Proofreading checklist
Proofreading & approval stamps
Follow-up form
Evaluation form
Job envelope
Job number log
Quote number log
Invoice
Invoice number log
Long-distance log

Chapter 7
Vendor dud checklist
Print purchase agreement
Imagesetting purchase agreement
Mail house purchase agreement
Works for hire agreement

Chapter 8
Christmas News
Sample staff set-up
Time sheet