Top Promotional Goals of Marketing Newsletters

Here are the top eight ways marketer s use newsletters.

1. Increase sales from current clients. A marketing newsletter is an effective way to inform all clients of any new services you offer.

2. Add value to your services. Make getting the newsletter a prime benefit of using your services.

3. Lock down your niche. A newsletter with specialized content locks in your expertise.

4. Educate prospects. Newsletters work well when people must be educated about your products or services before they will buy from you.

5. Establish credibility and overcome first-time buyer resistance.

6. Save selling time. People who respond to your newsletter already know more about what you offer than someone coming in from other advertising.

7. Spur word-of-mouth referrals. Newsletters have pass-along value. A good newsletter will be shared with an average of three other people.

8. Draw readers to Web sites. A newsletter can advertise additional information available only at the Internet address, pulling in online traffic.

--Condensed from Marketing With Newsletters.