by Elaine Floyd
ISBN: 0-9630222-0-2
"Marketing
With Newsletters provides both large corporations and entrepreneurs
with valuable information about one of the most powerful of all guerrilla
marketing weapons.²
-- Jay Conrad Levinson
Guerrilla Marketing
Marketing With Newsletters
How to Boost Sales, Add Members and Raise Funds with a Printed, Faxed or Web Site newsletter
List price: $29.95
330 pages; 2nd edition (1997)
dimensions: 1" x 7 3/8" x 9 1/4"
Every newsletter has promotional goals -- from increasing sales or memberships to winning community support. Use the thousands of ideas listed in Marketing With Newsletters to win more business or support faster. Marketing and publicity pro Elaine Floyd shows you how to choose content that spurs people into action, develop a newsletter marketing plan, find other people to write it for you, target your best prospects, save money without sacrificing results, turn skimmers into readers and more. Entire chapters are devoted to fax, e-mail and Web-site news. Concepts and ideas are illustrated by 275 illustrations.