Contents: Newsletter
Editor's Handbook
Introduction—HOW
TO USE THIS BOOK
Chapter 1—SPREAD THE NEWS
The Private “Newspaper”
All Over the World
All Shapes & Sizes
The Editor’s First Job
Chapter 2—WHO NEEDS A NEWSLETTER?
Do We Need a Newsletter?
What Do We Expect From It?
Keeping Readers
Newsletters in the Public Relations Context
The Newsletter That Is the Program
Chapter 3—MANAGEMENT SKILLS FOR EDITORS
Who’s Going to Do What?
Leadership Skills for Editors
Building a Newsletter Team
Finding & Motivating Volunteers
Your Network of Reporters & Stringers
Help From Outside Professionals
Who’s in Charge?
The Boss Who Can’t Let Go
What Equipment is Available?
In-House vs. Outside Page Layout
Chapter 4—TARGET THE NEWS
Is There News in a Newsletter?
Inside News Sources
Outside News Sources
Series & Features
The Multiple Audience Dilemma
What’s News in Employee Publications
Finding the Right Tone
The External Newsletter
The Editor as Advocate
Chapter 5—GATHER THE NEWS
Maintaining Journalistic Objectivity
Prime News Sources
Interviewing Like a Pro
Preparing Questions for the Interview
Doing Your Homework
Conducting the Interview
Keeping Good Files
Protecting Credibility
Watching for Legal Problems
Chapter 6—PROFESSIONAL WRITING & EDITING
Selecting a News Style
Straight Reporting
Feature Treatment
Writing the Interview Story
The Essential Stylebook
Elements of News Writing
Writing Good Leads
Writing the Body
Making a Two-Story Story
7 Tips for Professional Speed
Rewriting a Story
Editors All Over the Place
A Checklist for Editors
Editing With Grammar Checkers
Chapter 7—SECRET FORMULAS FOR HEADLINES
The Importance of Good Headlines
What an Arresting Headline Does
What an Attention-Grabbing Headline Says
How Headlines Fail
15 Ways to Write Good Headlines
Chapter 8—EDITING FOR DESIGN
Editing for Visually-Effective Design
Letting Readers Come Up for Air
Writing Kickers & Decks
Creating Digestible Bites With Subheads
Captivating Captions
Principles of Pull Quotes
Pulling in Readers With Teasers
Chapter 9—READER-FRIENDLY DESIGNS
Readability & the Right “Look”
Selecting Paper & Sizes
Finding Legible Typefaces
Matching Type Sizes to Audience
Emphasizing With Type Styles
Selecting a Typeface for Body Copy
Establishing Headline Typefaces & Sizes
The Word Processed Newsletter
The Desktop Published Newsletter
Finding the Ideal Line Length
Plunging Into Picas
When to Change Default Settings
Copyfitting in the Electronic Age
Counting Words for Articles
Making Headlines Fit
Avoiding 7 Design Culprits
Learning by Doing
Chapter 10—LAYING OUT EACH ISSUE
Putting it All Together
Dummying Your Layout
Jumping Stories
Marking Specifications
Elements of Layout
Selecting the Best Photographs
Readying Photos for Layout
Dressing Up Pages
Chapter 11—PRODUCTION & DISTRIBUTION
Preventive Care
What Do Good Proofreaders Do?
Cost-Effective Printing
Distributing Your News
Keeping Up With Your Mailing List
Mailing Through the Post Office
Chapter 12—STRATEGIES FOR ONLINE SEARCHES
Your Guide to Speedy Searches
When Should You Go Online
Search Engine Strategies
Basic Search Tips
Advanced Search Tips
Super-Duper Advanced Searches
Gold-Mine Web Sites
Finding Great Graphics
Good Journalism is Still Good Journalism
Appendix 1—PUBLICATION GUIDELINES
Mission Statement
Guidelines for Submitted Articles
Guidelines for Illustrations & Photographs
Layout Style Sheet
Appendix 2—MODEL STYLEBOOK
Punctuation
Capitalization
Spelling
Abbreviations
Numbers
Grammar
Appendix 3—FORMULA STORIES
Formulas Streamline the Routine
Personnel Items
Meetings
Speeches
Reports
Notices
Controversies
Appendix 4—FORM CONTRACTS
Vendor Contract
Print Purchase Agreement
Imagesetting Purchase Agreement
Mail House Purchase Agreement
Appendix 5—RESOURCES FOR EDITORS
Books & Booklets on Newsletters
Books on Design & Typography
Books on Photography
Books on Information Graphics
Books on Production
Publications on Design & Editing
Fillers for Newsletters
Clip Art Manufacturers
Cartoons
Newsletter Directories
Professional Associations
Writer’s References
Newsletter Seminars
Writing & Interviewing Seminars
Calendar Making Software
Creativity Software
Online Research
Appendix 6—GOLD-MINE WEB SITES
Art & Culture
Associations
Business
Cities
Conference Planning
Employment
Foundations
Government—U.S.
Libraries Online
Magazines, Journals and Newspapers Online
Medical & Health
Newsletter Articles & Filler
People Finders
Science
Shipping & Postal Services
Sports & Stars
Stocks
Travel
Weather
The World
Index
About the Authors & Colophon
|