Contents: Quick and Easy Newsletters

Quick-Start: A Letter-Style Newsletter in an Hour

Chapter 1: PAIN-FREE PLANNING
What to Expect From Your Newsletter
Take This Quiz Before You Start
Create Your Plan by Answering These Questions
Balancing Content Worksheet
Setting Your Frequency and Budget
11 Best Ways to Save Money on Newsletters
Choose Your Design: Fast Formats for Your News
Redefining What a Newsletter Is
Little-Known Secrets of Shorter Newsletters

Chapter 2: NEWSWORTHY NAMES
Name Your Newsletter
Adding Artwork
Tips for Taglines and Datelines

Chapter 3: QUICK CONTENT
What’s Newsworthy?
How to Write at Top Speed
Note the “Action” Line at the End of Each Brief
Quick Lesson in Copyright Law
Start Filling in Your News
Ideas for Marketing & Sales Newsletters
Ideas for Employee Newsletters
Ideas for Association Newsletters
Ideas for Non-Profit Newsletters
Ideas for Community Newsletters

Chapter 4: ELECTRIFYING EDITING
Quick-Glance Review
Show-Stopping Headlines
Worksheet: Whipping Headlines Into Shape
More Headline Tips
Writing Lead Sentences
Types of Leads
Making Stories More Lively
Making Stories Shorter

Chapter 5: MAGNETIC MAILING AREAS
What to Put in Your Return Address
Create Masthead as a Return Address
What Else to Put Here
How to Print and Flip
How to Fold & Seal

Chapter 6: RESPONSIVE REPLY CARDS
What to Offer
How to Increase Response

Chapter 7: PICTURE-PERFECT PRODUCTION
Getting It Perfect
Getting It Proofread
Proofreading Checklist
Getting It Printed
Finding a Printer
Getting It Mailed
Final Steps for Next Time
Tips for Staying Organized
Make News Collection Easy

Bonus: FAX, E-MAIL & WEB SITE NEWSLETTERS
Which New Media Is Right For You?
Your Level of Expertise
Checklist: Select the Right Media
Fabulous Fax Newsletters
E-Mail: The Ultimate Quick & Easy Newsletters
Web Site Wonders
Signing Off...

APPENDIX
What’s on the Disks?
Quotations
Trivia
Index
About the Cartoons
Special Offers