Excerpted from Quick and
Easy Newsletters:
Quick-Start: A Letter-Style Newsletter in an Hour
Ready, set, launch in an hour. The power launch newsletter is the fastest,
easiest way to test your newsletter with your community of readers.
Its essentially a news lettera letter format
filled with news and printed onto your organizations stationery.
Its a newsletter that you can write, edit and produce in an hour
(see page 30).
This format is a great way to send the most personal, one-on-one greeting
that keeps your clients, prospects, volunteers, employees, donors, sponsors,
and members of your club, group, board or troop informed.
Create a Quick-Start Letter-Style Newsletter
1. Take out a sheet of your letterhead.
2. Open the file called letter. The margins are set at one-inch
to the left and right and one-half inch to the top and bottom. you will
use <Return> or <Enter> to move text down on the page. If
you need to adjust the right or left margins:
In MS-Word: Under the File menu, select Page Setup. Click on the tab
that says Margins and change the margins to fit your letterhead.
In WordPerfect: Under the Layout menu, select Margins. Change the margins
to fit your letterhead.
In Works: Under the File menu, select Page Setup. Click on the tab that
says Margins and change the margins to fit your letterhead.
3. Type in the current date in the area marked Month/Year.
Go to the Dear Client area and either leave as is or
> Change Dear to one of the following options:
Hi, Welcome, Greetings, Hello, or another salutation
> Change Client to:
Valued Customer, Friend, Volunteer, Member,
Colleague, Associate, Neighbor, Families, Parents,
Supporter, Patron, Buyer
> Or, give your letter a name and change the salutation to Welcome
to the <Newsletter Name>.
Create a newsletter name by combining your organizations name
or the main subject that your newsletter covers with one of the News
Words listed on page 115. Skip over to Step 2, page 37, for other naming
tips.
4. Go to the bar titled, Whats New? Either leave
the words as is or change them to one of the sample News Section names
for the News category that are listed under Section Headings on page
120.
With your mouse, place your cursor after the second paragraph ending
with When did it or will it happen? Press the Enter or Return
key and start answering the questions listed in the paragraphs above
where your cursor is flashing (see page 6 for illustration). When youre
finished, delete the questions above your responses. If you need ideas
for what to write about, turn to Step 3 on page 47. Write your headlines
by using the guidelines on page 88.
Go to the next set of questions under Whats New and
use them to create one to three more news items.
5. Go to the bar titled, Whos News? Either
leave the words as is or change them to one of the sample Section Headings
for the People category listed on page 120. Follow the same procedure
you did for the news section.
6. Select over the words Type in a quote
Enter
a quote you like, your organizations motto or one of the quotations
listed in Whats on the Disk, page 125. If you dont
want to include a quote, select over this area (highlight it with your
mouse) and press <Delete>.
7. Go to the bar titled, Whats Happening? Either
leave the words as is or change them to one of the sample Section Headings
for the Event category listed on page 121. Follow the same procedure
to write up your events as for the other sections.
8. Go to the bar titled, What Do You Know? Either leave
the words as is or change them to one of the sample Section Headings
for the Education category listed on page 121. Follow the same procedure
as for the other sections.
9. Go to the bar titled, Whats the Answer? Either
leave the words as is or change them to one of the sample Section Headings
for the Entertainment category listed on page 121. Follow the same procedure
to write up your news as you did for the other sections.
10. Proofread. Then, laser print or photocopy your newsletter onto
your letterhead. Fold and mail in envelope or handout. Your newsletter
is completed.
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